Nike - Shoe Therapy
ZOOM VAPORFLY 4%
The night before Shalane Flannagan’s historic NYC Marathon win, she dreamt someone stole her Zoom Vaporfly 4% shoes.
When something is so precious, so special to you, you have nightmares they go missing? We knew there was a concept in there, so we developed creative in a way that was relevant to many and transcended running.
Elsa/Getty Images
Dream analysis turned concept — athletes have a very special relationship with their shoes, some more special than others! With the help of Dr. Dana Sole, we explored some deep-rooted issues with cross-category athletes & influencers, all in need of a little “Shoe Therapy.”
Co-starring Emmy winner Lena Waithe as therapist to the shoe-obsessed distance runner, check out the work here.
Creative Partners: Dirty Robber, directed by Martin Desmond Roe
the concept
campaign wins
Rather than create takedowns of the long-form film, we dimensionalized storytelling and extended campaign reach through Dr. Sole and her patients, via channel-right content across IG and paid media, creating bespoke athlete & influencer content for social.
Fast Company “Top 5 Ads of the Week”
AdAge Editor’s Pick
