Nike Luxe Leggings

Nimble resourcefulness came in handy when this brief came in HOT: 4 weeks to design & produce 100 seeding kits for the Nike Luxe Leggings innovation launch.

Product storytelling was priority #1, with sustainability a nice-to-have, but given our consumer’s eco-conscious mindset, we knew it was the right thing to do, especially juxtaposed against the “LUXE” product inside. 

• Creative Partners: Nike Design Studio, illustrator Clare Davidovich, copywriter Jewell Donaldson