“Dream Further”
WORLD CUP 2019
It’s really hard to be what you can’t see.
For a long time, female soccer players didn’t have role models to show them what’s possible. This generation doesn’t have that problem —World Cup 2019 was a lightning rod opportunity to ignite the ‘crazy dreams’ of millions of girls everywhere. And to show the world a future where anything is possible through sport.
the concept
There’s a very human story at the core of this insane, high-octane ride. In epic fashion, we watch the greatest football players on Earth battle each other for a glory only a few have ever known. But the whole time, we follow the journey of one young athlete’s personal growth — helped along by the encouragement of the world’s best.
Set to Joan Jett’s “Bad Reputation,” watch the empowering 3-minute film:
Created in partnership with W+K Portland, directed by François Rousselet
results & recognition
Disruptively launched during the men’s Champion’s League Final, “Dream Further” was Nike Football’s most-viewed campaign to date, with ~500M views across the ecosystem of broadcast & digital content.
Clio Awards Bronze winner
Read: “Nike Finally Gave Women's Soccer the Breathtaking Ad It Deserves”
Don't change your dream. Change the world.
Don't change your dream. Change the world.
Dream Further Jersey
Inspired by our protagonist’s on-field wardrobe, I spearheaded creation of the Dream Further Jersey, Nike Kids’ very first limited edition soccer jersey for girls, which sold out in 24 hours.
