Based in Portland, OR, my background spans copywriting, creative direction, campaign development, product marketing, digital and creative production.

Slumberkins

Head of Creative | Dec 2021 - Dec 2022
Vancouver, WA (Hybrid)

Directed overall creative vision, translating therapeutic-based principles into parent-friendly conversations, tools and campaigns to support a child’s early emotional development.

  • Guided in-house creative team inclusive of Brand Design, Copy, Social, EDIB and Therapeutic content

  • Fostered collaborative team culture on 200+ projects across DTC campaigns & growth initiatives

  • Managed $500K creative budget, meeting company objectives, team goals and quarterly targets

  • Created inaugural brand anthem resulting in increased brand awareness, retention & community

PlantLife, Inc.

Creative Consultant | Sept 2021 - Dec 2021
San Francisco, CA (Remote)

Startup social platform for plant lovers to connect, shop, and share experiences rooted in plants.

  • Drove strategic development of PlantLife’s brand voice, editorial strategy and content programming

Nike, Inc. — NA Brand Creative

Senior Creative Director | Feb 2020 - Dec 2020
Beaverton, OR

Owned development of NA Brand Creative work for NikeWomen and Nike Kids, delivering end-to-end storytelling aligned with seasonal brand strategies across ecosystem touch points. 

  • Reset NA NikeWomen category voice to create a sustained relationship through content franchises

Nike, Inc. — Global Brand Communications

Senior Director | Nov 2017 - Jan 2020
Beaverton, OR

Global campaign creative ownership for World Cup ’19, NikeWomen, NSW and Nike Running.

  • Translated product innovations into insightful creative strategies to deliver omnichannel experiences across the consumer journey —> check out highlights in the Projects section!

  • Conceived “Dream Further” jersey, first-ever limited edition soccer jersey for girls, selling out in 24 hours

Nike, Inc. — Global Brand Communications

Director | July 2016 - Nov 2017
Beaverton, OR

Global Brand Comms lead on BREAKING2 quest to break the 2-hour marathon barrier.

  • Owned creative strategy, platform approach, agency briefings, production budget, timelines, content development & delivery across Brand Design elements, launch film, athlete storytelling, interstitial content, media, live event capture and post-event celebration film

  • Generated 20M Twitter views of live-streamed BREAKING2 event from Monza, Italy, and 68M views of post-event celebration film, exceeding previous linear broadcast views of major marathons by 8x 

Nike EHQ — WE Brand Communications

Director | Dec 2013 - July 2016
Hilversum, The Netherlands

Relocated to Nike’s European HQ to drive market growth for NikeWomen, NSW and Running, crafting hyperlocal campaigns for London, Paris, Amsterdam, Berlin, Stockholm, Barcelona & Milan.

  • Nike earned #1 spot for brand strength (TBSM) in key cities for Young Females with 63% YoY growth

  • Concepted NikeWomen Race Series personalized 10K run finisher films edited onsite & delivered post-race to 50,000 runners across Amsterdam, Milan, Paris, London, Berlin & Stockholm

  • “Margot vs. Lily” YouTube series localization: implemented on-site adaptation and subtitling process with translation vendor resulting in same-day turnaround across 6 languages and €200K in cost savings  

Nike, Inc. — NA Brand Communications

Director, Sr. Manager, Mgr. | Dec 2006 - Nov 2013
Beaverton, OR

NA Brand Communications lead on NikeWomen, Nike 6.0 Action Sports, NSW and Nike Running.

  • Owned creative strategy, agency briefings, production budget, timelines, content development & delivery across high-volume asset needs for TV, print, OLM, digital, and sponsored events 

  • Produced award-winning “Voices” film commemorating 40th anniversary of Title IX

  • Led experiential OOH that lit up Austin’s Frost Tower for SXSW for Nike+ FuelBand launch  

  • nike.com // Digital Producer

  • nike.com // Editor

  • nike.com // Copywriter

  • Nike Retail Design // Copywriter

  • Nike Sports Marketing // Deion Sanders Client Service Representative
     

Nike, Inc. — earlier roles

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BMP Creative

Creative Director + Copy | Oct 2023 - present
Contract (Remote)

Drive campaign ideation, narrative strategy, pitch presentations, copywriting, creative direction, launch strategy, and cross-platform content production on behalf of BMP Creative. Projects include: