Each film brought to life every runner’s experience from start to finish - packed with personalized data to celebrate their 10K achievement.

A whirlwind tour through Western Europe saw us capturing races in Amsterdam, Milan, Paris, London, Berlin and Stockholm. Memorable moments from each course were edited and graded on-site, before being integrated into a bespoke 15-second animation.

Runner names, crew names, and race times were added to each unique film, as well as a personalized portraits captured in action using RFID.