The early emotional learning startup was in need of inspired storytelling to bring the brand mission to life — to empower caring, confident, resilient children.

Cue “Dear Future World,” an inclusive, optimistic nudge through the eyes of a child, crafted to drive brand awareness, retention & community through an ecosystem of connected evergreen content.

Role: creative ideation, script development, narrative strategy, leadership sell-in, cross-functional alignment, content strategy, channel strategy, agency management, executive production, creative direction of on-set capture, and post-production of final assets with creative partners 

Creative Partners: agency Must Be Something, director Brian Baldwin, Amber Geiger Productions, wardrobe Rose Mackey, HMU Nancy Wright, chalk artist Raziah Roushan, composer Billy Libby, photographer Michelle Pearl Gee