Slumberkins
ON APPLE TV+
On November 4th, 2022, in partnership with The Jim Henson Company, Slumberkins launched the preschool series on Apple TV+.
The key creative challenge? Navigating three brands with very distinct visual identities, brand guidelines and creative opinions, to successfully drive Slumberkins’ POV for toolkit development.
As Head of Creative for Slumberkins, I ensured the co-branded work stayed true to TOV and brand identity, crafting episode log lines and driving executive alignment on logo hierarchy, creature environments, trailer edits and key art across tune-in, launch and sustain efforts, including editorial lead on our therapeutic-themed Episode Guide.
