PlantLife

“Let’s get growing!” Calling all plant parents, gardenistas, mushroom hunters, tree huggers & honey gatherers — introducing PlantLife, a social community in service of all things green. 

Launched in September 2021, I was brought on as a creative consultant, owning strategic development of the social platform’s brand voice, creative briefings, editorial strategy and content programming.

In the fast-paced creative environment, I quickly concepted the Holiday “Together We Thrive” campaign to engage & connect local communities, spotlight local makers, extend reach of partner brands, drive brand awareness, prompt app downloads and cultivate the thriving PlantLife community.

Role: editorial strategy, copywriting, and content programming across social, influencer, and app creative