“Choose Go”
NIKE EPIC REACT
It’s the STOPOCALYPSE!
This star-studded anthem inspired runners to lace up a new cushioning platform and propel the earth forward after it stopped ‘spinning on its axis.’
The :05 preview test — a movie industry best practice — increased anthem view-thru and recall, while our GIPHY media partnership delivered 250M+ views, one of the platform’s most successful sport activations to date.
Creative partners: agency Must Be Something, director Edgar Wright
unboxing reimagined
To preheat the shoe launch, we reimagined the ‘unboxing’ experience, bringing the Nike Running footwear sensation to life through the commissioned work of animator Dante Zaballa.
Seven athletes were asked to describe the feeling while running in the shoe for the first time, with the final “Feels Like” animations showing up across social and Nike Retail.
Creative partners: agency Curious Beast, director Dante Zaballa, character design Juan Molinet & Dante Zaballa
