AT³, an 8-month Advanced Technology Technician Training program, was created to equip students with the knowledge, skills, and abilities essential for a successful career as a technician in the micro and nano industries. The National Science Foundation-funded project was the first of its kind, so we were starting from scratch on all campaign elements!

I was brought on to the quick-turn project to craft an inspiring narrative + lead content creation across the consumer journey, from mobile to the classroom, and everywhere in-between. And to make it FUN.

Results: within 2 weeks of the 6-week recruitment period we hit our KPI.

Role: concept ideation, copywriting, creative direction, briefs, pitch presentations, client sell-in, content & editorial strategy, art direction of logo development, UX/UI design & social media directive, direction and leadership of freelance partners and external digital agency, project management & final delivery of assets on behalf of BMP Creative.

Creative partners: Kimco Design, ellie enebo creative, Firewatch Studio, Mandy Grotie